Monday, April 28, 2025

Answer a Primordial Question for the Jurors: Who?

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  The names, acronyms and abbreviations so familiar to you are not to the jurors. You may think that saying, for example, “Acme Building Sup...
Friday, March 28, 2025

Explain “Why” to Make Your Case Matter to the Jurors

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  In a courtroom, it isn’t necessarily the attorney with the best facts who wins, but the attorney who best explains the relevance of those ...
Thursday, February 27, 2025

A Mind-Boggling Social Experiment Proves the Importance of First Impressions

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  If you ever wondered just how important the jurors’ first impressions of your client and witnesses are, here’s a mind-boggling social exp...
Monday, February 3, 2025

Don’t Undermine The Value of Your Focus Group

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  A focus group has many benefits, among the primary being the opinions the mock jurors offer on the case—the strengths, weaknesses, validit...
Thursday, January 2, 2025

Your Client, Expert and Witness E-Impressions Matter! Manage Them Well

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  What is written has more weight than what is said. Always. That is why, when something is important, we write it down. That is why, in any...
Tuesday, November 26, 2024

Watch Those Jurors: Body Language Outdoes the Spoken Word

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  The courtroom setting is unfamiliar to most prospective jurors as they sit with a group of strangers and are grilled by counsel during voi...
Monday, October 28, 2024

Help Your Witness Deliver Effective Testimony with Full Sentences

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  Rare is the witness who isn’t anxious, worried, scared--even terrified--during deposition or cross-examination. Often this leads to a rapi...