Monday, September 30, 2024

Classic Juror Misunderstandings

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  The brilliant cartoonist, Wiley Miller (“ Non Sequitur ”), captured the misunderstandings between men and women as few others have. For ex...
Monday, August 26, 2024

Be Good to Your Jurors: Connect the Dots!

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  Too often, in jury debriefings and in focus groups, jurors complain that the attorneys do not connect their points or evidence to the spec...
Monday, July 29, 2024

The Eyes Have It: Does Your Witness Know How to Look at Jurors?

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  Telling your witness to look at the jurors during their testimony without teaching them how to do so can be fatal to your case.  A scared,...
Monday, July 1, 2024

Expert Under the Gun of Cross? Multi-sided Response to the Rescue

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For your expert witnesses under the gun of cross-examination, usually the most problematic answer is a flat “yes” or “no.” Science holds few...
Tuesday, May 21, 2024

The Juror-Engaging Power of Story: Beyond the Individual

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  Research has demonstrated repeatedly the power of storytelling. Indeed, it’s easy for most attorneys to tell the story of their injured cl...
Monday, April 29, 2024

You Need a Timeline

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  Timelines are essential to just about any case. I’ve been teased by various attorneys I’ve worked with that I always recommend a timeline,...
Thursday, March 28, 2024

It Takes A Village: Yet Another Focus Group Advantage

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  I consulted on a case where one of the possible witnesses was an individual in a highly respected line of work. This person had been invol...