Monday, July 29, 2024

The Eyes Have It: Does Your Witness Know How to Look at Jurors?

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  Telling your witness to look at the jurors during their testimony without teaching them how to do so can be fatal to your case.  A scared,...
Monday, July 1, 2024

Expert Under the Gun of Cross? Multi-sided Response to the Rescue

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For your expert witnesses under the gun of cross-examination, usually the most problematic answer is a flat “yes” or “no.” Science holds few...
Tuesday, May 21, 2024

The Juror-Engaging Power of Story: Beyond the Individual

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  Research has demonstrated repeatedly the power of storytelling. Indeed, it’s easy for most attorneys to tell the story of their injured cl...
Monday, April 29, 2024

You Need a Timeline

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  Timelines are essential to just about any case. I’ve been teased by various attorneys I’ve worked with that I always recommend a timeline,...
Thursday, March 28, 2024

It Takes A Village: Yet Another Focus Group Advantage

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  I consulted on a case where one of the possible witnesses was an individual in a highly respected line of work. This person had been invol...
Friday, March 1, 2024

Use “Less is More” to Win in Court

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  Some courts are lenient with the amount of time allotted for a trial, some are not. It certainly can seem impossible, sometimes, to jam th...
Thursday, February 1, 2024

What the Trix Cereal Rabbit Can Teach Litigators

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  So you thought cutesy cereal boxes were designed just to capture your innocent toddler’s rapt attention? Nope. In a Cornell University stu...