Tuesday, May 21, 2024

The Juror-Engaging Power of Story: Beyond the Individual

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  Research has demonstrated repeatedly the power of storytelling. Indeed, it’s easy for most attorneys to tell the story of their injured cl...
Monday, April 29, 2024

You Need a Timeline

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  Timelines are essential to just about any case. I’ve been teased by various attorneys I’ve worked with that I always recommend a timeline,...
Thursday, March 28, 2024

It Takes A Village: Yet Another Focus Group Advantage

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  I consulted on a case where one of the possible witnesses was an individual in a highly respected line of work. This person had been invol...
Friday, March 1, 2024

Use “Less is More” to Win in Court

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  Some courts are lenient with the amount of time allotted for a trial, some are not. It certainly can seem impossible, sometimes, to jam th...
Thursday, February 1, 2024

What the Trix Cereal Rabbit Can Teach Litigators

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  So you thought cutesy cereal boxes were designed just to capture your innocent toddler’s rapt attention? Nope. In a Cornell University stu...
Thursday, December 28, 2023

Use Visual “Bullets” to Bring Home Your Salient Points

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  You spend hours, if not days, honing your opening, crafting your expert examination questions, drilling down your closing arguments. As we...
Friday, December 1, 2023

The Question’s Not the Problem: The Answer May Be

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  How many times in your youth, were you told by a benevolent, or at the very least, good-hearted, coach or teacher, “There’s no such thing ...