Thursday, February 1, 2024

What the Trix Cereal Rabbit Can Teach Litigators

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  So you thought cutesy cereal boxes were designed just to capture your innocent toddler’s rapt attention? Nope. In a Cornell University stu...
Thursday, December 28, 2023

Use Visual “Bullets” to Bring Home Your Salient Points

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  You spend hours, if not days, honing your opening, crafting your expert examination questions, drilling down your closing arguments. As we...
Friday, December 1, 2023

The Question’s Not the Problem: The Answer May Be

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  How many times in your youth, were you told by a benevolent, or at the very least, good-hearted, coach or teacher, “There’s no such thing ...
Saturday, October 28, 2023

Address Your Jurors’ Overriding Concerns: Safety & Trust

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  Did you know that the United States is near the top of all countries in terms of anxiety? The U.S. comes in a close second behind Greece i...
Monday, October 2, 2023

Who Has The Longer Attention Span? Your Jurors or A Goldfish?

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  --The average attention span of a human being in 2000: 12 seconds --The average attention span of a human being in 2023: 8.25 seconds --T...
Thursday, August 31, 2023

A Dynamite Persuasion Technique: “But You Are Free”

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  We live in the “land of the free, home of the brave.” As a people, we cherish freedom, but it’s something lawyers do not always factor int...
Sunday, July 30, 2023

Use Repetition to Drive Juror Acceptance of Your Case

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When the jurors troop into the jury room for deliberations, every litigator’s dream is that each of them would, individually, spout your cas...