A Winning Tip

Listed as one of the top 200 Legal Blogs on the web by FeedSpot, trial consultant Dr. Nelson provides insight and perspective on winning trial strategies.

Tuesday, December 28, 2021

To Win: Honor Jurors’ Search for Understanding

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  Jurors are told by the Judge not to research anything having to do with the trial, which is fine--except when a juror finds themselves bum...
Wednesday, November 24, 2021

Be Good to Your Jurors: Connect the Dots

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  A disturbing comment I hear repeatedly in jury debriefings and focus groups is that the attorneys do not connect their points or evidence ...
Thursday, October 28, 2021

Will Juror Empathy Help or Hurt Your Case?

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  Delving into the group affiliation tendencies and reading habits of your jurors can give you valuable clues to whether or not a juror will...
Friday, October 1, 2021

Motivate Jurors Positively, Not Just Negatively

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  It used to be thought that by activating dire consequences in jurors’ minds, jurors would rush to fix or avoid consequences. This has held...
Monday, August 30, 2021

The Power Sit

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  Now that we are back in the courtroom as opposed to our above-the-waist-only position on Zoom, our witnesses/experts’ body language is onc...
Monday, August 2, 2021

Post-Pandemic Jurors’ Mixed Feelings About Corporations

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  As we slowly come out of the pandemic, albeit in fits and starts, juror attitudes have understandably shifted in these difficult and tryin...
Thursday, July 1, 2021

The Nuisance of Jurors

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  Now that we’re slowly coming out of the pandemic with its restrictions, trials are resuming. With that, jurors are once again entering you...
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  • Dr. Noelle Nelson
  • Noelle C. Nelson Ph.D.
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