Tuesday, March 30, 2010

Stop Whining! Win Juror Votes with Witness “Can Do” Attitude (Part I, Plaintiff)

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Your key witness is usually your client, or your client’s representative. If plaintiff, the witness is likely to complain, a litany of “H...
Tuesday, March 2, 2010

Not “The Other Side Of The Story,” The Other Story

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It doesn’t matter which side you represent, you must tell a story. For the plaintiff side, this is obvious: there’s a wrong to be righted, a...
Friday, February 5, 2010

How to Help Jurors Discredit the Lay Witness in Cross

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We all cooperate more willingly with decisions we’ve had a hand in making. Jurors in trial are no different. Ask your questions in cross-exa...
Wednesday, December 23, 2009

How to Persuade With Jury Instructions

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Jurors polled in focus groups and jury debriefings point out again and again that one of their greatest stumbling blocks at arriving to fair...
Thursday, December 3, 2009

Keep Experts Cool for a Credible Response

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Experts can shine or be demolished during cross. An easy way for opposing counsel to destroy otherwise sterling expert testimony is to goad ...
Friday, November 6, 2009

Keep Clients Happy by Keeping Them In the Loop

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Every case has its problems; some can be anticipated, others cannot. In their eagerness to maintain their credibility and be effective probl...
Friday, October 2, 2009

How Knowing Your Jury’s Worldview Gives You Impact

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Facts are important. Facts are foundational. Facts are critical to your case. However, even with powerful well-documented facts on your side...