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Showing posts with label jury focus groups. Show all posts
Showing posts with label jury focus groups. Show all posts
Thursday, March 28, 2024

It Takes A Village: Yet Another Focus Group Advantage

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  I consulted on a case where one of the possible witnesses was an individual in a highly respected line of work. This person had been invol...
Friday, May 1, 2015

Don’t Undermine The Value of Your Focus Group

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A focus group has many benefits, among the primary the opinions the “jurors” offer on the case: strengths, weaknesses, validity of them...
Monday, September 30, 2013

Don’t Be Blindsided by “the Curse of Knowledge.” Clarify!

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Jurors will not find for what they don’t understand. Simple, right? Yet laying your case out in such a way that jurors readily understa...
Thursday, November 1, 2012

Focus Groups Save the Day–on Broadway!

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In the spring of 2012,   Spider-Man: Turn Off the Dark , was widely believed to be headed for total flopdom: media were comparing it to...
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