Do You Like Me?

 

Likeability shouldn’t matter in the courtroom. A lawyer’s personality should be irrelevant. The facts should be paramount, the only thing jurors attend to, but jurors are persuaded by a combination of factors. Facts are but one of many.

Your likeability matters. Fortunately, this isn’t high school, and your likeability isn’t based on an indecipherable “cool factor.” Likeability is based on traits anyone can easily acquire or express. Among those traits are:

1. Politeness and civility

Jurors appreciate attorneys who are polite and civil with everyone in the courtroom, from the clerk to hostile witness to alternate juror.

2. Appropriate passion

Jurors like attorneys who show zeal for their client’s cause, without stooping to unwarranted bashing of the other side. Arguing inconsistencies, strength of evidence and the like are fine. Pointing out opposing counsel or a witness’s weaknesses is fine. Beating up on opposing counsel or a witness is not.

3. Clarity

Strange as it may seem, the attorney who provides the clearest, most to-the-point roadmap through the trial, the clearest, easiest-to-understand, succinct examination of witnesses, the clearest description of evidence, and the clearest explanation of jury instructions—is the attorney who is most liked, and will, in most cases, carry the day.

Master these three traits, and you’ll soon be the “best-liked” and “most-winning” lawyer in the courthouse.

The Power of Privacy: Juror Questionnaires

 

You would think that potential jurors, knowing full well that their written juror questionnaires will be scrutinized by the lawyers on both sides, if not also by trial consultants and other professionals, would respond to written queries the same as they do to oral voir dire. Certainly the same as jurors would respond to Your Honor at sidebar or in chambers.

Not.

Fascinating research revealed something I long suspected (and relied on) from years of jury selection experience: people feel that what is between themselves and a sheet of paper is private. Potential jurors are most honest with their true thoughts and feelings in response to jury questionnaires, to a surprising degree.

Jurors in the study failed to answer truthfully to 67% of voir dire questions, to 33% of attorney sidebar questions, to fully 50% of judge sidebar questions, and even to 20% of questions asked in chambers.

What does this mean to you? Simple. Any time it is possible to use a jury questionnaire, use it! Jury questionnaires do not need to be arduous, overwrought documents. Streamlined and written for maximum effectiveness, juror questionnaires will give you the most truthful look at how your potential jurors think and feel.

Jury questionnaires can make all the difference to winning your case.

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A Winning Case Dr. Noelle Nelson recently consulted on:

Congratulations to A. Barry Cappello, Leila Noël, Larry Conlan and David Cousineau of Cappello & Noël LLP; Lieff Cabraser LLP; Keller Rohrback LLP and Audet & Partners, for their $230,000,000 successful settlement, reached after seven years of litigation in the class action lawsuit filed by fishers, fish processors and shoreline property residents (members of two classes) against Plains All American Pipeline, after a corroded pipeline spilled an estimated 15,000 barrels of crude oil into the Pacific Ocean in 2015. The spill devastated the fishing industry and polluted coastal properties from Santa Barbara County to Los Angeles County. 

How to Persuade With Jury Instructions

Jurors struggle in just about ever case to figure out what the jury instructions actually mean in real life, and how they apply to the case at hand. No matter how many times jurists attempt to make jury instructions more accessible to the ordinary person, the language remains obscure and convoluted. You must help jurors make sense of the language - and most importantly - help the jurors understand how these instructions fit with your case if you are to prevail.

For example, take "negligence." Jurors’ often interpret the term the way they think of it in daily life: deliberately, intentionally failing to do something one should have done. But unless clearly instructed that the intent to inflict harm is not a prerequisite of a finding for the plaintiff, the jurors, for example, might easily absolve a physician's incompetence because "the doctor didn't mean to hurt the patient."

Even when jurors understand the words as meant in a legal sense, they can fail to see how the instruction applies to your case. What is obvious to you is often cryptic to jurors. Throughout the trial, relate testimony and evidence to the key terms of your jury instructions, and remind jurors at closing of how you accomplished this. A "bottom-line" type chart will easily reinforce the connection.

The lawyer who provides the clearest and most easily understood interpretation of the facts is most often he/she who wins their case. Sounds easy, yet takes quite a bit of skill to accomplish. However, a worthy goal, indeed.