The Power of Privacy: Juror Questionnaires

 

You would think that potential jurors, knowing full well that their written juror questionnaires will be scrutinized by the lawyers on both sides, if not also by trial consultants and other professionals, would respond to written queries the same as they do to oral voir dire. Certainly the same as jurors would respond to Your Honor at sidebar or in chambers.

Not.

Fascinating research revealed something I long suspected (and relied on) from years of jury selection experience: people feel that what is between themselves and a sheet of paper is private. Potential jurors are most honest with their true thoughts and feelings in response to jury questionnaires, to a surprising degree.

Jurors in the study failed to answer truthfully to 67% of voir dire questions, to 33% of attorney sidebar questions, to fully 50% of judge sidebar questions, and even to 20% of questions asked in chambers.

What does this mean to you? Simple. Any time it is possible to use a jury questionnaire, use it! Jury questionnaires do not need to be arduous, overwrought documents. Streamlined and written for maximum effectiveness, juror questionnaires will give you the most truthful look at how your potential jurors think and feel.

Jury questionnaires can make all the difference to winning your case.

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A Winning Case Dr. Noelle Nelson recently consulted on:

Congratulations to A. Barry Cappello, Leila Noël, Larry Conlan and David Cousineau of Cappello & Noël LLP; Lieff Cabraser LLP; Keller Rohrback LLP and Audet & Partners, for their $230,000,000 successful settlement, reached after seven years of litigation in the class action lawsuit filed by fishers, fish processors and shoreline property residents (members of two classes) against Plains All American Pipeline, after a corroded pipeline spilled an estimated 15,000 barrels of crude oil into the Pacific Ocean in 2015. The spill devastated the fishing industry and polluted coastal properties from Santa Barbara County to Los Angeles County. 

Create a Trustworthy First Impression

 

First impressions are tremendously powerful. It takes less than a minute for you or your witnesses, to establish a credible first impression with the jurors, one which, once established, will be very difficult to change or alter in any way.

Credibility is founded on trustworthiness. And those we trust display more trustworthy behaviors: more head nods, more eye contact, more smiling, more open body posture. All of these behaviors are easily accessible to any of us. For that matter, when you’re in a relaxed, comfortable situation with friends or family, you’re likely to display these very behaviors without thinking about it.

Allow yourself to present yourself to the jurors more as who you are with friends – trusting and therefore trustworthy, and encourage your witnesses to do the same. The only caveat is that smiles must be appropriate to the situation, and when in trial, the moments where it is appropriate to smile are limited.

Dr. Noelle Nelson recently consulted on:

Congratulations to Gerard T. Carmody and Lindsay Combs of Carmody MacDonald P.C. (St. Louis) for their $2,300,000 unanimous Jury Verdict in City of Brentwood, Missouri v. TMD Property I, LLC, an eminent domain case involving the taking of 6+ acres of vacant undeveloped property in highly sought-after Brentwood, Missouri.  The City’s original offer was $170,000 which increased at trial to approximately $280,000.  The property owner, represented by Carmody MacDonald, testified to a range of value between $2,150,000 and $2,300,000.  The jury unanimously awarded $2,300,000.  Several jurors were moved to tears during the reading of the verdict.  In addition to the $2.3 million verdict, TMD Property I, LLC is also due over $230,000 in interest.