Thursday, June 3, 2010

How to Appeal to Silent Generation Jurors

Because we are living longer, and living for the most part healthier as we age, you may find a surprising number of “Silent Generation” jurors on your panel. These are individuals who were born roughly between 1925 and 1945. They are Baby Boomer and Generation X parents, whose grandchildren, typically, are Millenials.

How is this information relevant to your success? Members of the Silent Generation are likely to be relatively silent during voir dire, and you may have little opportunity to find out what matters to them. Yet this is a generation for whom a great deal matters, and you need to know what.

The Silent Generation is a generation of helpers. Their greatest contribution to our society was to humanize their world: this is the generation that produced the great Civil Rights Leaders and almost every leader of the Women’s Movement. What do they want now? To help ensure a safe world for their beloved grandchildren. And they do listen to those grandchildren. After all, Millenials too are community minded and seek to make a difference.

Take into account, as you develop your case themes, what matters to the generations on your panel. You will have far more juror-appeal and persuasiveness.

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